David McArthur

Principal, Creative Director

With almost 20 years of experience as a graphic designer and communication consultant, David instinctively knows how to combine any topic with creative visuals, bringing ideas to life. Having worked in Pensions and Benefits for the majority of his career, David integrates his business and creative skills and puts the most difficult ideas into simple words and design developing products that are compelling, informative and accessible.

In 2009, while living in the United Kingdom, David founded Morello Design and Communications. He then moved to Canada in 2012 and brought Morello with him working with clients across North America and the UK. David has a driving passion for creating high-quality, sophisticated designs that are tailored to suit his individual clients’ needs. His well-structured and informed writing style enables him to offer clients the tools they need to communicate clearly and effectively with their audiences.

Before founding Morello, David worked for several leading UK communication consultancies including Watson Wyatt and Shilling Communication (now Gallagher Communication). While at Watson Wyatt, David took the lead in helping the organisation secure a multi-million-dollar contract to supply HSBC with expert Pension Communication Consultancy services to help educate members about their Defined Benefit and Defined Contribution pension plans and their new online tools.

David has provided expert design and communication services to many organisations across Europe, America and Canada to meet and exceed their communication, marketing and design commitments. Some of David’s most valued clients include: Milliman, BCI, FortisBC, McCoubrey Consulting Inc., the British Government, Ampersand Advisory Group, BlueBeetle Books, Fidelity International, Hymans Robertson, Towers Watson, Blue-Fin Financial and Capita Hartshead. David’s work for Capita Hartshead has been nominated for several pension and benefit awards.

David holds a BA (hons) in Design Communication from the University of Portsmouth. In addition to his work as a graphic designer and experienced communications consultant, David is also an award-winning Children’s author. He lives in Victoria with his wife, two young children and dog.

Our Team

Sarah Cotton

Strategic Communication Consultant

As a communications consultant, Sarah recognizes the importance of delivering campaigns on time and on budget, working with many stakeholder groups. She began her career with Tartan Public Relations and after five years went on to work in Public Affairs at BC Ferries and in Communications at the BC Pension Corporation. Sarah has overseen comprehensive, integrated communications and marketing campaigns, and works with dedicated teams who have expertise in marketing, trade development and analytics while paying close attention to budgets, resources and deadlines.  Over her 15 year career, Sarah has built trusted relationships with clients based on transparency, commitment to KPIs and exceeding expectations.

Mike Wicks

Business Writer

Military Writer’s Society of America, award-winning writer Mike Wicks, has authored, coauthored, or ghostwritten almost twenty print books and eBooks. He works with business professionals to help them write books that promote their personal and corporate brands and educate their markets. He also enjoys working on narrative non-fiction in the form of memoirs and unusual approaches to stories where fact and fiction interweave. Mike has also written several corporate histories. He is currently working on two books for a leading financial planner and two for a multi-billionaire businessman.

Prior to turning to full-time writing, Mike had over 35-years’ experience working for mainstream publishing houses including Random House in the U.K.

Laura Danforth

Communication Consultant

Scott Anderson

Backend Developer 

Tom Spetter

Graphic Designer and HTML Developer



Cutting Edge Software

At Morello we use cutting edge graphic design software. This software enables us to create your projects in the fastest, most efficient way possible without losing any quality or creativity.